Working Group 2 – Communication and Outreach

Committee co-chairs :

Marie-Chantal Savoy
Vice-President Strategy and Communications
Logistec Corporation

Guillaum W. Dubreuil
General Manager, Government Affairs
The CSL Group Inc

Mandate

Build effective and dynamic communication between governments, the public and stakeholders on the positive impacts of the logistics and freight transportation sector in Greater Montreal.

Promote the Cluster’s activities and ensure the industry’s outreach to extend the freight transport and logistics community’s outreach.

ONGOING KEY PROJECTS

In charge of this working group Yves Murray, Project Manager : ymurray@cargo-montreal.ca

As part of the Lean & Green Canada certification program:

Translation and adaptation of documents required to carry out the audit
Setting up the audit for Logistec’s action plan by external companies and organizations to obtain the first Lean & Green Canada star in recognition of a 20% reduction in GHG emissions over a five-year period
Setting up a second pilot project

Development of the CargoM 2023-2025 strategic plan

Development of a platform to promote the many resources of the St. Lawrence River entitled Cap Saint Laurent jointly with the St. Lawrence Economic Development Council (SODES), and signing of a funding agreement with the Ministère des Relations internationales et de la Francophonie (MRIF)

Discussions on whether or not to maintain Working Group 2 – Communication and Outreach, or replace it with a communications committee dedicated to Working Group projects

Goals

Promote the advantages and economic benefits of the freight transport and logistics sector for Greater Montreal to governments, the general public and stakeholders.

Actively participate in the international outreach of the Cluster and Montreal’s transportation and logistics hub.

Achievements

Strategic monitoring and promotion of CargoM’s activities, its members and its partners on various social media (LinkedIn, Twitter, Facebook) and publication of monthly newsletters and appearances in the media (more details on P. 21 CargoM in the media)

Distribution of press releases, notably on the launch of the Trucking Career Immersion Program (TCIP), on the 2021-2022 year in review, on the new media monitoring report and on the 7th Career Day in Transportation and Logistics

Launch of InterModal, a daily media monitoring report dedicated to the logistics and freight transport sector, with 2,000+ subscribers to date

Large-scale promotional campaign for the sector as part of the 7th CargoM Career Day (radio, newspapers, social media, etc.)

Compilation of the TACT opinion survey – 96% satisfaction rate of Cluster members and partners

Update and distribution of the study conducted in 2013 by KPMG: Profile of the Logistics and Transportation Sector in Greater Montreal

Design and distribution of a thematic logo highlighting CargoM’s 10 years of activities

As part of the Lean & Green Canada certification program:

Mission to Belgium of the Logistics in Wallonia (LiW) competitiveness cluster (participation in a start-up session with five companies participating in the Lean & Green Europe program; visit to the host company of the session; participation in conferences; and visits to LiW member companies)
Mission to the Netherlands to meet with the Conneck team, the organization responsible for the Lean & Green Europe program
Setting up the pilot project:
- Adaptation and translation of European documents into the context of Quebec and the rest of Canada
- Pilot project with Logistec Corporation
- Bimonthly meetings supporting Logistec with the energy efficiency company Econoler and CargoM
- Selection of the reference year and the reduction target, Logistec’s GHG inventory conducted by Econoler
- Preparation of the documents required to draft and submit Logistec’s action plan by Econoler