Working Group 2 – Communication and Outreach

Committee co-chairs :

Marie-Chantal Savoy
Vice-President Strategy and Communications
Logistec Corporation

Guillaum W. Dubreuil
General Manager, Government Affairs
The CSL Group Inc

Mandate

Build effective and dynamic communication between governments, the public and stakeholders on the positive impacts of the logistics and freight transportation sector in Greater Montreal.

Promote the Cluster’s activities and ensure the industry’s outreach to extend the freight transport and logistics community’s outreach.

ONGOING KEY PROJECTS

In charge of this working group Yves Murray : ymurray@cargo-montreal.ca

Implementation of a new brand image for CargoM’s com munication tools:

Intermodal – Your transportation and logistics media monitoring report (Daily media watch of the sectors represented by the Cluster in collaboration with SODES)

Intermodal – Your transportation and logistics state overview (Current profile of the sector for elected officials presenting the Cluster, sector statistics, major issues and trends. The presentation of the state overview could be the subject of an event)

Writing of a political platform that sets out CargoM’s key re commendations

Lean & Green Canada:

Planning of visit to Belgium to meet with European com panies that hold the certification
Setting up the Lean & Green Canada pilot project with Eco noler and our two partners InnovLOG and Green Marine
Interest from Logistec, Groupe Robert and Express Mondor to participate in the pilot project

Participation in the Communications Committee of the St. Lawrence Economic Development Council (SODES).

Ongoing promotion of the CargO2AI User Guide for Trucking Companies with members and partners

Goals

Promote the advantages and economic benefits of the freight transport and logistics sector for Greater Montreal to governments, the general public and stakeholders.

Actively participate in the international outreach of the Cluster and Montreal’s transportation and logistics hub.

Achievements

Strategic monitoring and promotion of the activities of CargoM, its members and partners on various social media (LinkedIn, Twitter, Facebook) and publication of monthly newsletters and newsletters dedicated to employment

Issuing press releases, notably on CargoM’s 2020-2021 activities, on the new maritime vision Advantage St. Lawrence and on the results of the activities of CargoM’s 6th Career Day

Virtual lab held at Wiptec organized with Investissement Québec (IQ) and the MEI

Promotion of the indoor and outdoor warehouse space survey initiative

Extensive promotional campaign in the sector as part of the 6th CargoM Transportation and Logistics Career Day (radio, newspapers, social media, etc.)

Preparation and mailing of a satisfaction survey on CargoM to members and partners by TACT Conseil

As part of Lean & Green Canada, collaboration with Econoler, a company specialized in energy efficiency and renewable energy, for the adaptation of European documents to the Canadian context as well as for the pilot project

CargO2AI:

Presentation as part of two events: the International Intercluster Québec & Catalonia event and the Journée de valorisation de données (data valorization day held in French) organized by IVADO at the University of Sherbrooke

Promotion of the CargO2AI User Guide for Trucking Companies to main users

Mailings of Ambassador Guide to Canadian delegation offices (consulates and embassies)